The natural hair and skin care industry has become significantly prevalent within the last few years. A dynamic shift in cultural and ethnic acceptance has led to an increase in consumer backing of products catering to both men and women of color.

People of color have embraced their natural hair and skin complexion (whether fair or dark) ten-fold compared to several years ago and are willing to go the extra mile to obtain products that specifically cater to their textured tresses and melanated skin.